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Trending Topics

Discover what's trending across TikTok's global community

Time Range:

Top Hashtags

Live
#1

#fyp

12.8M searches today

18%
#2

#summervibes

8.6M searches today

32%
#3

#dance

7.3M searches today

15%
#4

#foryou

6.9M searches today

3%
#5

#viral

5.4M searches today

9%

Trending Songs

Live

"As It Was"

Harry Styles

24%

"Flowers"

Miley Cyrus

42%

"Kill Bill"

SZA

17%

"Cruel Summer"

Taylor Swift

31%

"Paint The Town Red"

Doja Cat

5%

Popular Effects

Live

Bold Glamour

4.7M uses today

52%

AI Portrait

3.2M uses today

78%

Color Burst

2.8M uses today

36%

Time Warp Scan

2.3M uses today

8%

Green Screen

1.9M uses today

12%

Trend Performance - Last 30 Days

May 1 May 7 May 14 May 21 May 30
10M 7.5M 5M 2.5M 0

Emerging Trends

#officecore

Rising Fast

Office-inspired fashion is trending with 320% growth in the last 24 hours

"Rich Men North of Richmond"

New Entry

This song has gained 270% more searches in just 48 hours

#boneappleteeth

Growing

Food mispronunciation trend has grown 195% in the past week

#gentleminions

Resurging

This trend is making a comeback with 150% growth after months of decline

Geographic Distribution

Interactive world map showing trend distribution

Top Regions by Search Volume

United States
86%
Brazil
74%
Indonesia
68%
Japan
65%
United Kingdom
62%

Category Breakdown

Entertainment

+12%

82% of today's top searches

Fashion

+18%

76% of today's top searches

Food & Recipes

+9%

65% of today's top searches

Education

-4%

42% of today's top searches

Age Demographics

13-17
28%
18-24
42%
25-34
18%
35+
12%

Gender Distribution

63%

Female

37%

Male

Search Analytics

Detailed analysis of TikTok search patterns and user behavior

Date Range:

Total Searches

2.4 Billion

12.8% vs. previous period

Unique Users

867 Million

8.3% vs. previous period

Engagement Rate

32.7%

5.2% vs. previous period

New Trending Topics

842

3.1% vs. previous period

Search Volume Over Time

2.5B 2.0B 1.5B 1.0B 0.5B 0
Week 1
Week 2
Week 3
Week 4

Search Volume by Day of Week

Monday
375M
Tuesday
340M
Wednesday
360M
Thursday
380M
Friday
420M
Saturday
450M
Sunday
400M

Search Volume by Time of Day

12 AM 6 AM 12 PM 6 PM 11 PM
Peak Search Hours: 7 PM - 10 PM
Lowest Activity: 3 AM - 5 AM
Average Searches/Hour: 100M

During peak hours, search volume increases by up to 215% compared to low activity periods.

Search Term Length

1-2 Words
65%
3-4 Words
25%
5+ Words
10%
Key Insight:

Short, hashtag-style searches dominate user behavior, with most searches being just 1-2 words long.

Search Completion

72%

of searches result in watching content related to the search term

Watch video immediately 52%
Explore search results first 20%
Abandon search/refine 28%

Search Result Interactions

View Video 82%
Like Content 45%
Comment 18%
Share 12%
Follow Creator 8%

Top Search Keywords

Rank Keyword Volume Trend
1 #fyp 12.8M 18%
2 #viral 9.3M 12%
3 #dance 7.6M 15%
4 "Flowers" 6.9M 42%
5 #summeroutfit 5.8M 28%
6 #foryou 5.2M 3%
7 #recipe 4.7M 8%
8 #makeup 4.3M 6%

Semantic Search Analysis

dance
recipe
viral
skincare
outfit
tutorial
trend
hack
music
makeup
summer
fitness

Search Intent Categories

Entertainment 35%
Educational 28%
Informational 22%
Commercial 15%

Key Insights

  • Entertainment topics drive 35% of all searches
  • Educational content searches grew by 28% this month
  • Trend-related terms appear in 42% of all searches
  • Musical content searches spike on weekends (2.2x increase)

Regional Search Analysis

Interactive search volume map

North America
32%
Asia
28%
Europe
22%
South America
10%
Africa
6%
Oceania
2%

Device & Platform Analysis

Device Type

Mobile 82%
Desktop 18%

OS Platform

iOS
48%
Android
42%
Windows
6%
MacOS
3%
Other
1%

App vs. Web Performance

App Searches

92%

+8% vs last month

Web Searches

8%

+2% vs last month

Insights & Recommendations

Growing Search Categories

  • Educational content (+28%)
  • DIY & craft tutorials (+24%)
  • Technology reviews (+19%)

Declining Search Categories

  • Prank videos (-12%)
  • Challenge trends (-8%)
  • Political content (-15%)

Search Behavior Insights

  • Peak search times: 7-10 PM
  • Weekend searches up 32%
  • Mobile search dominates (82%)

Strategic Recommendations

Optimize for evening engagement: Schedule content releases and promotional campaigns during peak search hours (7-10 PM) to maximize visibility.

Expand educational content: Consider developing more educational material given the 28% growth in this category, especially in DIY, cooking, and technology niches.

Focus on mobile optimization: With 82% of searches coming from mobile devices, prioritize mobile-first search features and interface improvements.

Search Analytics Report

Last updated: May 31, 2023 at 11:42 PM

Demographic Insights

Understand who's searching for what across TikTok's 2B+ user base

Monthly Active Users

1.8 Billion

9.2% vs. previous period

Average Time Spent

95 min/day

12.5% vs. previous period

Search Engagement

42.3%

7.8% vs. previous period

Content Creation Rate

22.7%

2.3% vs. previous period

Age Distribution

13-17
24%
18-24
38%
25-34
22%
35-44
10%
45+
6%

18-24 age group contributes to 45% of all trending searches, driving most viral content.

Gender Distribution

61%

Female

+3.2% vs last quarter

39%

Male

-1.7% vs last quarter

Female engagement with beauty content +42% higher
Male engagement with gaming content +65% higher
Growth in non-binary users +12% YoY

Content Interest by Demographics

Content Category 13-17 18-24 25-34 35+ Trend
Dance/Choreography
85%
72%
41%
22%
8%
Beauty/Fashion
62%
78%
65%
38%
15%
Comedy/Humor
81%
76%
68%
52%
4%
Food/Cooking
42%
58%
72%
65%
22%
Education/DIY
35%
48%
64%
72%
28%
Gaming
78%
68%
45%
24%
5%

Geographic Distribution

Interactive global user distribution map

North America
22%
Asia-Pacific
40%
Europe
18%
Latin America
14%
Middle East
4%
Africa
2%

Top Search Trends by Region

North America

#summeroutfits #cleaningwithme #mealprep #morningcoffee #skincareroutine

Asia-Pacific

#kpop #streetfood #anime #examstudy #bollywood

Europe

#footballhighlights #festivalseason #veganrecipes #traveldiary #vintagefashion

Latin America

#dance #reggaeton #foodie #telenovela #familytime

Language & Cultural Preferences

Top Content Languages

English
35%
Mandarin
20%
Spanish
15%
Hindi
10%
Portuguese
8%
Others
12%

Cross-Cultural Engagement

Content with Subtitles +28% engagement

Videos with subtitles receive 28% higher engagement across language barriers

Trending Dance Challenges 42% cross-cultural

Dance challenges transcend language/cultural barriers more than any other content type

Global vs. Local Trends 65% / 35% ratio

65% of users engage with both local and global content, showing high cross-cultural interest

Creator Diversity +18% YoY

Content from diverse creators is growing by 18% year-over-year across all regions

Device Usage by Age

13-17 Age Group

Mobile

92%

Desktop

8%

18-24 Age Group

Mobile

86%

Desktop

14%

25+ Age Group

Mobile

74%

Desktop

26%

Average Daily Time Spent

13-17
108 min
18-24
96 min
25-34
72 min
35-44
60 min
45+
38 min

Younger users (13-24) spend up to 2.8x more time on the platform than users aged 45+.

Engagement Patterns

Daily Active Hours
6AM 12PM 6PM 12AM

Interaction Rate by Age

13-17
28.4 likes/day
18-24
22.7 likes/day
25-34
14.2 likes/day
35+
8.6 likes/day

Content Creation Rate

Creators
24%
Viewers
76%

Demographic-Based Recommendations

Gen Z (13-24)

  • Focus on short-form educational content
  • Highlight dance trends and challenges
  • Emphasize authentic, unfiltered content
  • Prioritize mobile-first experiences

Millennials (25-34)

  • Develop content around life skills & DIY
  • Feature food and cooking tutorials
  • Focus on lifestyle and home content
  • Integrate cross-platform experiences

Older Adults (35+)

  • Create informational and educational content
  • Develop how-to guides and explainers
  • Focus on family-friendly content
  • Implement desktop-friendly experiences

Key Demographic Insights

Gen Z driving trends: Content initially popular with 13-24 age group spreads to older demographics within 2-3 weeks.

Female-led trends: Female users are 1.8x more likely to start trends that cross demographic boundaries.

Cross-generational appeal: Educational content has the broadest age appeal, resonating across all demographic segments.

Regional differences: Trend adoption varies by up to 3 weeks between different geographic regions.

Demographic Insights Report

Last updated: June 15, 2023 at 2:45 PM

Content Categories

Explore trending topics across different content categories on TikTok

Filter by:

Entertainment

Comedy, pranks, challenges, and more

Top Category
1 #comedyskits
18%
2 #funnyfails
12%
3 #prankwars
4%
Category Growth +24% vs. last month

Fashion

Outfits, clothing hauls, style tips

Trending
1 #summeroutfits
32%
2 #thrifthaul
22%
3 #clothingbrands
16%
Category Growth +28% vs. last month

Beauty

Makeup, skincare, hair tutorials

Hot
1 #skincareroutine
45%
2 #makeuphacks
24%
3 #hairtransformation
18%
Category Growth +32% vs. last month

Food

Recipes, cooking tips, food reviews

Growing
1 #quickrecipes
38%
2 #foodhacks
26%
3 #veganmeals
22%
Category Growth +35% vs. last month

Fitness

Workouts, fitness tips, transformation

Popular
1 #homeworkout
32%
2 #weightloss
18%
3 #gymtips
5%
Category Growth +22% vs. last month

Education

Learning tips, study hacks, facts

Rising
1 #studywithme
42%
2 #learnontiktok
36%
3 #languagelearning
28%
Category Growth +42% vs. last month

Category Comparison

Category Search Volume Growth Rate Engagement Top Demographics
Entertainment
Comedy, pranks, challenges
8.4M
searches/day
+24%
82% engagement
13-24 years, 65% female
Fashion
Outfits, clothing, style
6.2M
searches/day
+28%
75% engagement
18-29 years, 76% female
Beauty
Makeup, skincare, hair
7.8M
searches/day
+32%
85% engagement
16-34 years, 82% female
Food
Recipes, cooking, reviews
5.6M
searches/day
+35%
78% engagement
22-38 years, 68% female
Fitness
Workouts, tips, transformation
4.9M
searches/day
+22%
68% engagement
18-35 years, 55% female
Education
Learning, study, facts
4.2M
searches/day
+42%
88% engagement
15-25 years, 64% female

Emerging Categories

Sustainability

Content focused on eco-friendly lifestyles, sustainable products, and climate awareness.

Growth Rate: +68%
Top Hashtag: #climateaction

Finance

Money management tips, investment advice, financial literacy for beginners.

Growth Rate: +54%
Top Hashtag: #personalfinance

DIY/Crafts

Home projects, handmade crafts, creative reuse, and upcycling tutorials.

Growth Rate: +46%
Top Hashtag: #diyhome

Category Growth Prediction

Category Current Trend Predicted Growth Confidence
Education Rising
42-48%
Very High (92%)
Beauty Rising
32-36%
High (85%)
Food Rising
24-30%
High (82%)
Fashion Rising
20-25%
Medium (76%)
Entertainment Stable
8-12%
Medium (68%)
Gaming Declining
-5 to -10%
Medium (72%)

Content Strategy Recommendations

High-Growth Categories to Focus On

  • Education: Focus on bite-sized, visual learning content with clear takeaways. Trending hashtags include #studyhacks, #quicktips, and #learnontiktok.
  • Beauty: Develop content around skincare routines, product reviews, and transformation videos. Trending hashtags include #skincareroutine and #beautyhacks.
  • Food: Create quick recipe videos, food hacks, and food review content. Trending hashtags include #quickrecipes, #foodie, and #easymeals.
  • Sustainability: Develop content around eco-friendly living, sustainable products, and climate awareness. Trending hashtags include #climateaction and #sustainableliving.

Content Format Recommendations

  • Short Tutorials: 15-30 second how-to videos perform 78% better than longer content across all categories.
  • Before/After: Transformation videos showing progress or results generate 65% more engagement.
  • Lists/Top 5: Curated lists (e.g., "5 Must-Try Beauty Hacks") see 42% higher completion rates.
  • Duets & Reactions: Interactive content that builds on existing trends sees 38% higher engagement rates.

Historical Trend Data

Analyze TikTok search trends over time to identify patterns and predict future behaviors

Time Period:
Compare with:

Search Trend Evolution

10M 8M 6M 4M 2M 0
Mon 7/10
Tue 7/11
Wed 7/12
Thu 7/13
Fri 7/14
Sat 7/15
Sun 7/16
#dance
Avg: 5.8M 12%
#fashion
Avg: 4.2M 28%
#food
Avg: 3.9M 5%

Seasonal Patterns

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Current
High Season June - August
Low Season January - February
Year-over-Year Growth +22.4%

Summer months consistently show highest search activity with 45-80% higher volume than winter months.

Historical Growth Trajectory

2019
2020
2021
2022
2023
Initial Growth (2019) 1.2M daily searches
Pandemic Surge (2020) +215% growth
Current Volume (2023) 22.8M daily searches

The platform has seen a 19x increase in search volume over the past 4 years, with dramatic acceleration during 2020-2021.

Category Popularity Evolution

Category 2019 2020 2021 2022 2023 Trend
Entertainment 28% 32% 34% 30% 26%
Dance 22% 30% 28% 24% 20%
Fashion/Beauty 15% 14% 16% 20% 22%
Food/Cooking 10% 14% 12% 14% 16%
Education 5% 8% 10% 12% 16%

Entertainment and Dance categories have shown gradual decline after peaking in 2020-2021, while Educational and Beauty content have steadily increased in popularity.

Viral Trend Lifecycle

Emergence Growth Peak Decline
#dancechallenge
(Peak Phase)

Average Trend Duration

18-24 days from emergence to decline

Peak Duration

3-5 days at maximum volume

Growth Rate

+85% daily during growth phase

Decline Rate

-35% daily during decline phase

Trend Resurgence Patterns

1st Revival
2nd Revival
3rd Revival
Seasonal Revivals
Holiday and seasonal themes show predictable annual resurgence (e.g., Halloween makeup)
Nostalgic Cycles
Vintage trends resurface every 6-8 months with new creative interpretations
Celebrity Triggers
Celebrity participation can revive dormant trends with 300-500% search spikes

On average, successful trends experience 2-3 revival cycles, with each resurgence reaching 40-60% of the original peak volume.

Predictive Insights from Historical Data

Seasonal Predictions

  • Summer 2023: Beach-themed content expected to grow 35% over last year
  • Fall 2023: Academic content predicted to surge in late August
  • Winter 2023: Holiday crafts and DIY gift trends should begin trending by mid-October

Growth Categories

  • Educational content projected to grow 42-48% over next 6 months
  • DIY/Home improvement searches expected to maintain 25-30% growth trajectory
  • Finance and budgeting content beginning rapid growth pattern similar to 2020's cooking trend

Trend Timing

  • Optimal content posting times are shifting earlier, with 8-10 AM now showing highest potential for trend initiation
  • Weekend trends now have 25% longer lifecycle compared to weekday trends
  • Global trends now take average of 36 hours to spread across all major regions, down from 72 hours in 2021

Impact of Historical Events

Event Date Impact on Search Volume Trending Categories Long-term Effect
COVID-19 Lockdowns March 2020 +215% overall Home workouts, Cooking, DIY Permanent shift in content consumption patterns
Renegade Dance Trend February 2021 +78% in dance category Dance, Music, Entertainment Set template for future dance trends
BeReal App Competition Summer 2022 -8% temporary dip Authenticity, Unfiltered content Shift toward more authentic content
"Goblin Mode" Trend January 2023 +42% in lifestyle category Daily routines, Self-care, Humor Increased interest in everyday life content

API Integration

Connect with TikTok's API to access and analyze real-time trend data

TikTok API Connection

Connected
Last Sync
July 17, 2023 15:42

API Key Management

Authentication Settings

API Usage Statistics

Daily API Calls 8,742 / 10,000
Rate Limit 142 / 150 req/min
Data Transfer 423.5 MB / 1 GB
Current Plan Business Pro
Billing Cycle Monthly (Renews Aug 1)

Available Endpoints

Endpoint Description Method Rate Limit Status
/api/trending Get current trending topics GET 150/min Active
/api/search/volume Search volume for specific terms POST 100/min Active
/api/demographics Get demographic data for trends GET 50/min Active
/api/historical Historical trend data analysis GET 30/min Active
/api/categories Trending data by content category GET 75/min Active
/api/prediction Trend prediction and forecasting POST 25/min Beta
/api/content/analyze Content analysis and recommendations POST 15/min Coming Soon

API Request Builder

JSON

API Response

Status: 200 OK
Response Time: 142ms
JSON Response
{
  "success": true,
  "data": {
    "trending": [
      {
        "tag": "#summeroutfits",
        "volume": 8240000,
        "growth": 0.32,
        "category": "fashion"
      },
      {
        "tag": "#dancechallenge",
        "volume": 6120000,
        "growth": 0.18,
        "category": "entertainment"
      },
      {
        "tag": "#skincareroutine",
        "volume": 5840000,
        "growth": 0.45,
        "category": "beauty"
      },
      {
        "tag": "#foodhacks",
        "volume": 4720000,
        "growth": 0.26,
        "category": "food"
      },
      {
        "tag": "#workout",
        "volume": 3950000,
        "growth": 0.12,
        "category": "fitness"
      }
    ],
    "timestamp": "2023-07-17T15:42:18Z",
    "region": "global"
  }
}

Webhook Configuration

Name URL Event Last Triggered Status Actions
Trending Alert https://example.com/webhooks/tiktok-trends trend.new 5 minutes ago Active
Daily Report https://example.com/webhooks/daily-trends-digest report.daily 12 hours ago Active
Viral Detection https://example.com/webhooks/viral-alert trend.viral 3 days ago Paused

Code Samples

JavaScript / Node.js

// Fetch trending topics from TikTok API
const fetchTrending = async () => {
  try {
    const response = await fetch('https://api.tiktoktrends.com/api/trending', {
      method: 'GET',
      headers: {
        'Authorization': 'Bearer YOUR_API_KEY',
        'Content-Type': 'application/json'
      }
    });
    
    const data = await response.json();
    
    if (data.success) {
      console.log('Trending topics:', data.data.trending);
      return data.data.trending;
    } else {
      console.error('Error fetching trending topics:', data.error);
      return [];
    }
  } catch (error) {
    console.error('API request failed:', error);
    return [];
  }
};

// Example: Search for specific term volume
const searchTermVolume = async (terms) => {
  try {
    const response = await fetch('https://api.tiktoktrends.com/api/search/volume', {
      method: 'POST',
      headers: {
        'Authorization': 'Bearer YOUR_API_KEY',
        'Content-Type': 'application/json'
      },
      body: JSON.stringify({
        terms: terms,
        timeframe: 'daily'
      })
    });
    
    return await response.json();
  } catch (error) {
    console.error('Search volume request failed:', error);
    return null;
  }
};

Python

import requests
import json

API_KEY = "YOUR_API_KEY"
BASE_URL = "https://api.tiktoktrends.com/api"

# Fetch trending topics
def get_trending_topics():
    headers = {
        "Authorization": f"Bearer {API_KEY}",
        "Content-Type": "application/json"
    }
    
    response = requests.get(f"{BASE_URL}/trending", headers=headers)
    
    if response.status_code == 200:
        data = response.json()
        if data.get("success"):
            return data.get("data", {}).get("trending", [])
        else:
            print(f"API Error: {data.get('error')}")
            return []
    else:
        print(f"Request failed with status code: {response.status_code}")
        return []

# Get historical data for a specific hashtag
def get_historical_data(hashtag, days=30):
    headers = {
        "Authorization": f"Bearer {API_KEY}",
        "Content-Type": "application/json"
    }
    
    params = {
        "tag": hashtag,
        "days": days
    }
    
    response = requests.get(f"{BASE_URL}/historical", headers=headers, params=params)
    
    if response.status_code == 200:
        return response.json()
    else:
        print(f"Request failed with status code: {response.status_code}")
        return None